… an answer to loneliness… a second chance… a vital part of humanity?
These positive associations rarely break out into public discussion.
So just how negative has our perception of charity become? Ask Google: type 'charity is' into your search bar, and the predictive text will tell you 'charity is bad'.
Join us for a week-long #CharityIs campaign that kicks off on Monday 14th March.
Let’s encourage each other to think about what charity really means for us as individuals, for others and for humanity as a whole. It's time to show what #CharityIs . . .
Taking part is a chance to raise your profile by speaking up for the sector as a whole. It’s an opportunity to challenge cynicism and to reflect the work you and the people you work with do. And the best part?
It's seriously simple to get involved:
Claim your chalkboard - we have 100 #CharityIs chalkboards up for grabs, ready for social organisations to tell the world what charity means to them. To claim your chalkboard, email us at email@example.com with your address and the subject ‘Send us a board!’
Write your #CharityIs message – what does charity mean to you?
Hold the board and take some photos (several if possible) and/or
Create a 6 second Vine (even better!)
Spread the word - share with your networks and post on social media when the campaign goes live on 14th March
Our #CharityIs campaign site in now live. and you can:
- Sign up to our Thunderclap – to post a one-time message via your social media accounts on 14th March:
- Download our research which reveals that 78% of UK adults used charity services in the past year alone
- Share the numbers not in the news by posting our infographic
Be a prominent voice in the campaign to show how charities touch our daily lives.