From Monday 14th to Sunday 20th March, we asked people on social media to share what #CharityIs to them.
We wanted to give charities a platform to speak out about the amazing work they do, encouraging employees, volunteers and the people they work with to think about the impact charities have had on their life.
The response to the campaign has been hugely positive. Charities large and small have shared what charity means to them: “being there for our wounded heroes when they need us”… “changing lives” … “teaching blind children to read” ... “giving everyone a chance”. Over 3,000 people tweeted or retweeted a #CharityIs message, and on the campaign’s first day it hit the top four UK trends on Twitter.
It’s clear that there’s a lot more to say about what #CharityIs and the work that it does. That’s why we’re starting the #CharityIs hour: every Thursday from 12noon-1pm will be a chance to share what charity means to you.
It’s a chance for organisations and individuals to speak up and share how charity is changing lives for the better, reminding the public of the stories not in the news and the help that is there for those in need. We hope you’ll get involved and tell us what #CharityIs for you.