How to make sure your charity gets the most out of Twitter

By Feb 01, 2016

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Twitter can help you get your voice heard by more people, potential donors, funders, volunteers and service-users. Are you getting the most out of it? Here are a few top tips.

Grow your follower base

Gaining followers is essentially about getting noticed and posting tweets that resonate with and interest people.

Follow people who follow similar organisations to you. They might also be interested in the content you share. Follow people who follow your followers Follow people you are connected with on LinkedIn or other networks Favourite tweets that interest you and relate to your work. This lets people know you have similar interests. Include the handles (this is the address of a person or individual on Twitter e.g. @CharityBank) of people you’d like to join your community of followers in your tweets Join Twitter chats to meet new people and organisations on Twitter that share your interests Make sure you have a steady flow of interesting posts and that you don’t let your account drift into inactivity. Follow the tips below for posting tweets that will keep people hooked on your feed

Use a scheduling tool

You can prepare and schedule some of your tweets in advance using Tweetdeck. More sophisticated platforms, which allow multiple users to schedule content like Buffer and Hootsuite give non-profit organisations a 50% discount. Hootsuite also offers a complimentary service to help you improve your social media marketing.

Use images

Research into what makes people engage with content on Twitter shows time and time again that images are everything. Our most successful tweet mentioned above had an image of the excerpt accompanying it including illustrations.

Research by Twitter platform Buffer based on their Twitter account @buffer in November 2013, showed that tweets with photos earned 150 percent more retweets and 18 percent more clicks than tweets without images. Twitter's own research backs this up showing that tweets including photos get a 35% boost in retweets on average.

Use videos, quotes numbers and hashtags

Twitter's research shows a few other ways of boosting a tweet:

Videos get a 28% boostQuotes get a 19% boost in Retweets (a retweet is when somebody shares your tweet with their followers)Including a number receives a 17% bump in RetweetsHashtags (e.g. #Mondaymotivation, #CharityTuesday) receive a 16% boost


Test, test, test

To find out what inspires and resonates with your audience you can run a few tests. Create tweets with different themes and tones and see which ones land well and which ones don't.

You measure your results using Twitter analytics, which is simple to use and captures the impressions and engagements each of your tweets achieve. This is a good blog to get you started.

Testing will give you a better idea of what your audience will respond to and can also inform the content you create on your blog or news feed.